WHO WE ARE
About LifeTap
LifeTap is a non-clinical behavioural engagement platform designed to strengthen awareness, communication, attendance support and long-term participation. It combines a user-facing app with an institutional dashboard to support education, targeted engagement and measurable insight around existing pathways.
“LifeTap is designed to make donor engagement more accessible, more measurable and more responsive for the audiences organisations most need to reach.”
Two sides of one platform
For users, LifeTap provides accessible education, engagement content and behavioural touchpoints designed to support awareness and participation over time.
For authorised organisations, LifeTap provides dashboard tools to manage content, run campaigns, segment communications and review engagement insight.
- User-facing engagement experience
- Dashboard for authorised teams
- Campaign and content management tools
- Behavioural and engagement insight
- Redirect support to official pathways where relevant
Education
LifeTap presents accessible, mobile-first learning designed to improve understanding, confidence and awareness without clinical jargon.
Engagement
Users can interact with quizzes, content, campaigns and prompts designed to support ongoing participation and return behaviour.
Action
Where appropriate, users can move onward to the relevant official pathway. LifeTap supports the engagement layer; clinical and booking processes remain with the appropriate service.
Why LifeTap was created
LifeTap was developed in response to a clear engagement challenge: many people support donation in principle, but existing communication does not always reach them in the right format, at the right time, or in the right tone. LifeTap is designed to help address that gap with a more accessible, measurable and pilot-ready engagement platform.
Built for audience relevance
Designed around the communication habits and expectations of the audiences organisations most want to reach.
Non-clinical by design
LifeTap does not diagnose, assess eligibility or provide clinical advice. It supports engagement around existing systems.
Pilot and pathway compatible
Designed to sit around existing workflows rather than replace them, working alongside official booking pathways.
Measurable from the outset
Built to help organisations understand engagement patterns, response and campaign performance over time.
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