OUR MISSION
Making donor engagement more accessible, measurable and effective
LifeTap is designed to help organisations engage audiences more effectively around blood donation and related public-interest participation pathways. The aim is to strengthen awareness, support action and generate clearer insight into what drives response over time.
“Designed to make donor engagement more accessible, more measurable and more responsive for the audiences organisations most need to reach.”
The challenge we’re addressing
Many people are supportive of blood donation in principle, but communication does not always translate into participation. Information can feel fragmented, overly institutional or disconnected from the formats people actually engage with. LifeTap is designed to provide a more accessible and measurable engagement layer around that journey.
LifeTap is a non-clinical behavioural engagement platform that combines a user-facing app with an institutional dashboard to support education, engagement content, behavioural prompts and measurable insight around existing pathways.
5,000+
blood donations hospitals across England need every day
1M
more blood donors needed over five years, with particular need among younger donors and Black African and Black Caribbean donors
3 lives
can be saved by just one blood donation
Our principles
Make it accessible
Present information in formats people are more likely to engage with — accessible, mobile-first and free of clinical jargon.
Make it engaging
Use interaction, content and communication design to support ongoing participation. Any incentives are linked to learning and engagement activity, never to donation itself.
Make it measurable
Help organisations understand what is landing, what is not, and where engagement drops away — providing structured engagement insight to inform decisions.
Keep it non-clinical
Support awareness and engagement while leaving booking, eligibility and clinical decisions to the relevant services.
What success looks like
Success for LifeTap would mean stronger awareness, better engagement and clearer participation signals from audiences that are often harder to reach through traditional communications. In pilot settings, that could include improved engagement completion, stronger onward action and more useful insight for organisations designing future activity.
LifeTap is designed to work alongside existing pathways, not replace them. Any outcomes would be subject to pilot design, duration and validation.
Interested in supporting stronger donor engagement?