HOW IT WORKS

Education, engagement and measurable insight around existing pathways

LifeTap combines a user-facing app with an institutional dashboard. It is designed to support donor awareness, communication and participation through mobile-first engagement tools, targeted campaigns and measurable behavioural insight.

For users

Users can access accessible education, campaign content, quizzes and engagement prompts designed to support awareness and confidence over time. Any incentives are linked to learning and engagement activity, never to donation itself.

For authorised organisations

Authorised teams can manage campaigns, publish content, segment communications and review behavioural engagement insight through the dashboard.

The user journey

Onboard

Users register, set preferences and enter a guided engagement journey with Omni as their companion.

Learn

Work through accessible, bite-sized modules and content designed to build awareness and confidence.

Engage

Campaigns, prompts, quizzes and interactive content help support return behaviour over time.

Take the next step

Where relevant, users can be redirected to the appropriate official pathway.

The institutional dashboard

Create and manage campaigns

Configure targeted campaigns and behavioural prompts, with engagement activity visible at a glance.

Publish content

Publish news, updates and educational content; manage education modules, quizzes and reward offerings from the dashboard.

Segment communications

Segment communications by audience or activity and review campaign and behavioural insight over time.

Monitor engagement

Monitor engagement activity and review campaign performance through structured engagement and insight reporting.

Designed to sit around existing pathways, not replace them

LifeTap is non-clinical by design. It does not assess eligibility, provide medical advice or replace official booking systems. Instead, it is designed to support the engagement layer around donor participation, helping organisations communicate more effectively, support response and generate clearer engagement insight.

LifeTap does not diagnose, assess eligibility or access medical records. Where appropriate, users can be redirected to the relevant official pathway; clinical and booking processes remain with the appropriate service.

For authorised organisations, this means no disruption to existing workflows. LifeTap adds a layer of engagement and campaign insight that public-health stakeholders, research and innovation partners can use to better understand what drives response.

What Sets Us Apart

Built for audience relevance

Designed around the communication habits and expectations of the audiences organisations most want to reach.

Behavioural engagement design

Uses content, prompts, interaction and return journeys to support ongoing engagement and confidence over time.

Ethical incentive structure

Any incentives are linked to learning and engagement activity, never to donation itself.

Measurable insight

Built to generate useful engagement data for pilot, reporting and improvement purposes — supporting public-health stakeholders, research and innovation partners and authorised organisations.